In this satirical reimagining of Bayer Pharmaceuticals' 1930s Heroine offering, Prasad brings attention to the collective perceptions surrounding drug use, navigating a hypocritical narrative shaped by the racial dynamics of the so-called "War on Drugs." The composition juxtaposes the archetypal White American imagery of the 20th-century housewife with a substance burdened by historical judgments and societal bias. Prasad's work asks the observer to engage with the layered intricacies of societal constructs, inviting discourse on the impact of visual and commercial narratives in shaping collective belief about who's behavior is and is not acceptable.
CREATIVE DIRECTOR - JADE PRASAD
PRODUCER - RACHAEL MORROW
CINEMATOGRAPHER - AMY DELLAR
CAST - MODERN GIRL - ASHLEIGH REDMOND
CAST - NARRATOR - KEVIN HOFBAUER
COMPOSER - MONIKA MIA
COLORIST - CIARA GALLOGLY
1ST AD - KASIA ZONGOLLOWICZ
GAFFER - SEAN MCGLYNN
1ST AC - DREW COLLINS
BEST PERSON - DANIEL FAIZAN
PRODUCTION DESIGNER - MADDIE LATOMANSKI
ART DIRECTOR - SOPHIE WHEELAHAN
HAIR & MAKE UP ARTIST - ZOE CRAWFORD
SOUND DESIGNER - WILL KLEP
WARDROBE DESIGNER - BRETT BOWEN
EDITOR - DAVID TSE
TECHNICAL CONSULTANT - LILLI LOVEGROV Modern Girl, Aftermath